Alberto grew up in the Urrao region and has many memories of working on coffee plantations. He eventually saved up enough money to purchase La Arboleda and began growing his own coffee. This proved to be a good investment as it is still home to Alberto and his wife of thirty-two years, Maria.
While he can recall a time where farmers used to grow the Typica varietal without issue, it’s susceptibility to la roya, or leaf rust, had many farmers switching to different varietals. Alberto opted to plant Chiroso, Castillo Rosado, and Tabi varietals at La Arboleda.
Aside from coffee, Alberto is also the president of the Junta de Accion Comunal in the region. As a leader, he is always trying to improve the livelihood of the community through development and projects such as roads and bridges. He wants all the families in his community to have access to opportunities and believes direct trade (near and far) can help everyone succeed.