Ruben Echevery’s background is very different than the majority of coffee growers we work with. Born and raised in Medellin, Antioquia, he is an electrical engineer who has been working in the commercial area of a large company for the last 20 years. Five years ago the family decided to buy a farm and start producing coffee. Ruben’s brother, Julio Cesar, manages La Mar while Ruben fulfills his work obligations.
The family is in a fortunate situation where they do not depend on the farm for the income to support themselves. Ruben is quick to point out the respect he has for the coffee farmers that are dependent on the income from their farms – they taught him the importance of quality. Current prices are too low to make coffee farming profitable, the only way to survive is to differentiate on quality. Ruben and his family are determined to be successful coffee growers and the attention to detail evident at La Mar suggests that they are well on their way.
Sugar cane, molasses, lime, nutty.